Grundig: Ruhun Doysun chatbot

Grundig, a consumer electronics manufacturer, used its food respect movement brand Ruhun Doysun to create an anti-food-waste chatbot with the Instagram DM feature to spread awareness in Turkey.

Campaign details

Brand: GrundigAgency: Ingage MediaRegion: APAC

Strategy

Objective

The primary objective was to enhance consumer awareness, ensure the retention of advertising content, and leverage the chatbot as part of the campaign's promotional efforts. The project assessed the business impact on brand metrics using BLS at various project stages. Boosting chatbot usage and interaction to promote awareness of food waste was of paramount importance. Engaging content encouraged users to connect directly through Instagram's IG Direct feature, and user interaction was quantified through the Meta and MessageGate panels.

Target Audience

For six years, Grundig has been...

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