Campaign details
Brand: HP IndiaAgency: Amazon AdsRegion: APAC
Strategy
Objective
In April 2022, HP launched all-new HP Pavilion laptops with 12th Gen Intel core processors & Alexa built-in.
The product aimed to appeal to the GenZs, who were returning to their schools and colleges post the pandemic, are digital natives and use technology in everything they do. By launching it in line with the start of college sessions, HP India hopes to cater to the needs of college students and establish the newest Pavilion range as the obvious choice for students buying their first laptops....