Campaign details
Brand: Hyundai Motor India LimitedAgency: Havas Media - ContentRegion: APAC
Strategy
Objective
The main objective behind the campaign 'India Coffee Stories - Hyundai TUCSON' is to build premium imagery for the Hyundai Tucson while also improving awareness and brand consideration in the luxury automobile category. To enhance the premium and aspirational brand quotient amongst our TG through the content marketing route.
Target Audience
The competition in the premium SUV range in the Indian market was massive. With multiple international players like Citroen and Volkswagen coming in, we needed to build the presence of...