IM3: Kembali untuk Mengulang #Serunya

Telco IM3 amplified its presence in secondary cities during the holy period of Lebaran during Ramadan to capitalise on consumers' travel movements in Indonesia.

Campaign details

Brand: IndosatAgency: PHD MediaRegion: APAC

Strategy

Objective

In Indonesia enthusiasm around Ramadan 2023 has been steadily building. Having gotten through a difficult past few years together, Indonesians can finally celebrate Ramadan as they've always done: out and about, with family and friends, and making their mudik (journey) to their hometowns for Lebaran.

All-out marketing efforts are often the order of the day for the telco arena, where, pre-pandemic, Ramadan historically sees the highest data and package consumption. With competition pushing most of their media investment during the holy month to drive business share/revenues,...

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