Istanbul Airport: Mobile application

iGA's Istanbul Airport updated its mobile application to further enhance passengers' airport experience and convenience.

Campaign details

Brand: iGA Istanbul AirportAgency: -99 Digital Experience Design StudioRegion: EMEA

Strategy

Objective

We established our digital foundations and progressed by building on top of it by moving on to the micro-needs management and automation phase, where we offer tailor-made solutions by analyzing the behavioral, operational, and declarative data of the passengers through our big data management platforms. We present these solutions to our guests by constructing them in a reactive and proactive context. Passengers would declare their choices proactively through the tools we have provided for them (such as "My Travel Profile") and...

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