Campaign details
Brand: Jolly RancherAgency: Interactive AvenuesRegion: APAC
Strategy
Objective
The pursuit of high achievement in academics has left little room for fun in the daily routines of children in India. Amid all the mundanity, Jolly Rancher – a fruity lollipop brand by confectionery company Hershey's – wanted to establish itself as a source of fun and excitement.
Bringing a dollop of delight to kids' dull and dreary days, Jolly Rancher launched five yummy lollipop flavours: watermelon, mango, strawberry, orange, and apple. To rev up the excitement, it collaborated with Little Singham – a TV...