KAO: Merries – the mobile-first journey to diaper dominance

Nappy brand Merries ran a mobile-first campaign in Indonesia to grow revenue and return on ad spend (ROAS), decrease cost per acquisition (CPA) and enhance awareness.

Campaign details

Brand: KAOAgency: Leverate GroupRegion: APAC

Strategy

Objective

Merries needed to establish itself as a trusted and reliable brand in a market where parents were particularly sensitive about the safety and efficacy of the products they use for their little ones. This meant that the brand needed to communicate its values and commitment to quality in a clear and compelling way, while also addressing any concerns or doubts that parents might have about the effectiveness of its products.

Merries set out with a clear digital marketing objective to drive revenue, improve Return on Ad...

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