KFC: Colonel KI's collector cards

KFC, a restaurant chain, launched a campaign in China to reverse the negativity between Chinese fans and bring their focus back to a common victory.

Campaign details

Brand: KFCAgency: Mindshare ChinaEntrant Region: APAC

Strategy

Objective

Back in 2018, KFC created Colonel KI (KFC-AI) – KFC's AI persona in-game for predicting League of Legend (LoL) winners. The algorithm in the form of Colonel KI was capable of giving out real-time predictions on who would win a match based on game stats. The AI predictor proved to be so highly accurate that fans went crazy for it, and it became League of Legends' "Paul the Octopus" IP owned by KFC. Each year, gamers had come to expect more from the pioneer Colonel....

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