KFC: Micro soccer – unlocking the power of connected brands

KFC, a fast-food restaurant chain, launched a mobile-only campaign in South Africa during the 2022 Football World Cup.

Campaign details

Brand: KFCAgency: YonderRegion: EMEA

Strategy

Objective

With all the clutter during this period and seeing that KFC was not one of the main sponsors, it was important for KFC to find ways to break through the clutter, make impact and drive deeper engagement with consumers. We wanted consumers to connect with KFC and be inspired by the brand by using experimental technologies and new communication and media strategies in innovative ways.

Our key media metrics were to make significant impact by having more users stop to watch our videos, with higher View Through...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands