KazandıRio: Equity 1

KazandıRio, a promo app for PepsiCo brands, increased brand awareness, likeability score and the number of code redemptions in Turkey by analysing data to target ads.

Campaign Details

Brand: KazandıRioAgency: OMD TURKEYRegion: EMEA

Campaign video

Strategy

Objective

KazandıRio is a promo app of PepsiCo brands, which allows winningwide variety of gifts (such as internet, shopping coupons, digital platform memberships, gaming credits) from the products that you consume.. As KazandıRio, we wanted to strengthen our digital communication, reach a wider target audience and increase brand awareness for the last 2 years. While doing this, we focused on doing something different that will make a huge impact on our media and communication strategy. We aimed to optimize the campaign by using our 1st...

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