Kiehl’s: We skincare about you

Beauty brand Kiehl's targeted Gen Z and millennial women with personalised skincare consultations to drive sales in Indonesia.

Campaign details

Brand: L'Oreal IndonesiaAgency: WavemakerRegion: APAC

Strategy

Objective

Kiehl's is a Global Beauty Brand Retailer that specializes in skin, hair, and body care products. Nature-inspired, scientifically-proven formulas are powerful yet safe and help improve overall skin quality for visibly healthier-looking skin. Kiehl's Indonesia proudly presents We Skincare About You since 1815. So the audience can experience Personalized Consultation to discover the products that are right for them.

So many competitors from Luxe and Indie Brands are vying for Consumer's attention, they focus on the product's Efficacy, not so much on the Care part. While...

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