Kiem The Originnovation: How a remake game rises to mobile domination

Kiem The Origin, a mobile role-playing game, utilised the largest celebrity and KOL line-up in the history of Vietnam's gaming market with eight brand ambassadors to attain the top position in the MMORPG genre by securing a high store ranking, capture a significant market share, and increase brand awareness.

Campaign details

Brand: VNGGamesAgency: VNGRegion: APAC

Strategy

Objective

Our main goals encompassed multiple areas:

  1. Attaining the top position in the MMORPG genre by securing a high store ranking and capturing a significant market share
  2. Evaluating product performance through metrics like new registered users and revenue
  3. Increasing brand awareness via reach, engagements, and video views
  4. Assessing media campaign performance by install volume

These objectives were crucial in establishing ourselves as the industry leader. By focusing on these goals and employing a data-driven approach, we aimed to solidify our market position, drive user acquisition and revenue growth,...

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