L'Oreal: Chinh Nu 2.0

L'Oreal Paris, a skincare brand, launched three ambassadors' films in Vietnam, featuring inspiring women of diverse backgrounds to transform the way women talk and act, capture the attention of the whole nation, and accelerate the Chính Nữ Academy agenda to equip women with tools to really lead their lives.

Campaign details

Brand: L'OrealAgency: StarcomRegion: APAC

Strategy

Objective

As a brand standing for Women Empowerment, in 2021, L'Oréal Paris successfully brought our global purpose platform "Women of Worth" to Vietnam, changing the way Vietnamese call women – "Phụ Nữ" with "Chính Nữ" – "Main Female" – confident, accomplished, and courageous to step into the spotlight. The campaign set a pedestal for brand purpose with promising results, including the audience's perception and brand power uplift. In 2023, we exploit a new angle of the story: Women's success statement.

As women show more and more significance in...

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