Campaign details
Brand: L'Oréal India Pvt LtdAgency: WavemakerRegion: APAC
Strategy
Objective
Our mission is to support hairdressers and lead the transformation of professional beauty services with a customer-centric approach.
The COVID-19 pandemic brought unprecedented challenges to the salon industry in India, with almost zero footfalls in salons and a drastic drop in sales of products and services. In response to this challenge, L'Oréal PPD took a proactive approach and built a digital marketplace called "Expert Salon Care" as support infrastructure to help salons earn revenue through the sale of professional retail products, providing an alternative...