L'Oréal: Hyaluronic Acid (Ha) Revitalift livestream marathon

L'Oréal, a skincare brand, leveraged the latest emerging platform, TikTok Shop, to address the evolving and complex skincare landscape, foster trust and simplicity, and provide Vietnamese consumers with the best skincare experience.

Campaign details

Brand: L'OréalAgency: Tiktok Vietnam/ StarcomRegion: APAC

Strategy

Objective

L'Oréal Vietnam's revamped marketing strategy aims to address the evolving and complex skincare landscape, fostering trust and simplicity while leveraging the power of entertainment and impact. Recognizing the consumer's need for reliable information amidst "fake/complicated" news and skincare technology, L'Oréal challenged the notion that skincare is complicated, and the brand shifted from a traditional learning approach to an entertaining one leveraging livestream commerce.

Key elements of the strategy include:

  1. Partnering with trusted sources such as beauty gurus and dermatologists, employing a young and relatable language...

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