La Vie: How La Vie 19 liters transforms its business model

La Vie, a packaged water brand, selected Facebook social commerce channels as the key media channel to gain new users, increase volume by transforming the business model, and create excitement and relevance for consumers in Vietnam.

Campaign details

Brand: NestléAgency: Mindshare Vietnam / WPPRegion: APAC

Strategy

Objective

The business background is that the big bulk water category has faced stagnant volume & penetration growth with the traditional business model through dealers and distributors. La Vie, as the market leader, sets the objectives of gaining new users & increasing sales volume BY transforming the business model with modern social commerce.

Target Audience

2023 is the first year that La Vie does the social commerce activation. With such a pioneering nature of the workstream and the challenge of NOT being the top-of-mind category...

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