Lactogrow: Repositioning delivers with hyper-relevant communications

Nestlé Indonesia ran a data-driven, personalised campaign to reverse declining market share and brand equity for its Lactogrow nutrient milk.

Campaign details

Brand: Nestlé IndonesiaAgency: Smartly.ioRegion: APAC

Strategy

Objective

1. Achieving marketing investment efficiency

By using one purpose-built master template, Smartly Video & Display was able to automate the production of creative variations across channels and formats to produce:

  • 8.7K Animated display banners
  • 1.4K Meta videos
  • 2.3K YouTube videos

That's a total of 12.5K tailored creative variants that was achieved by using a bespoke creative master template to build out multiple variations efficiently while allowing Nestlé to run tests to build learnings and optimize performance. These creative variations included variations of copy and imagery...

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Insights Team
Bray Leino

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