Campaign details
Brand: PepsiCo India Pvt. Ltd.Agency: Leo Burnett IndiaRegion: APAC
Strategy
Objective
Our sole ambition was to make Indian agriculture climate resilient, leading to a sustainable supply of not just Lay's potatoes but also food for the nation. Our objectives catered to various KPIs:
- The pace and unpredictability of climate- change required our platform to be highly adaptable to ensure success.
- Loss of yield is the key consequence of any climate vagary. Ensuring yield increase not only meant an efficient agri-supply-chain for Lay's but is also indicative of ensuring food security for the nation....