Campaign details
Brand: Lazada IndonesiaAgency: EssenceMediacom IndonesiaRegion: APAC
Strategy
Objective
In Indonesia's competitive e-commerce market, Lazada aimed to differentiate itself and engage shoppers uniquely. They launched the "Pengiriman Cepat, Gratis Ongkir" jingle to introduce fast and free delivery. Through TV, radio, OOH, and online touchpoints, Lazada exposed the jingle widely. The challenge was to create a memorable consumer experience that promoted Lazada's shopping benefits, leveraging the jingle's popularity, while building brand recall and increasing engagement. The objective was to leave a lasting impression and foster brand loyalty through a fun and interactive experience for users....