MILO: Instant sales impact and real time shopper insights enabled by Grivy

MILO, a chocolate-flavoured malted powder product, achieved lower funnel conversion in Indonesia by using technology to gain real-time insights into shopping behaviour to drive instant sales.

Campaign details

Brand: MILOAgency: DentsuEntrant Region: APAC

Strategy

Objective

Nestlé Milo's strategic objective was to gain real-time insights in order to get instant insights into the everchanging purchasing behavior of its shoppers. The objective was to understand the path to purchase while driving sales through a large network of 35,000+ retail stores. The challenges faced were that the shopper for this product range typically is not the same as the consumers. It is parents typically buy Milo for their little ones so we set out to execute a strategy that would activate shoppers nearby in...

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