Mabina Spa: Bartering deal

Mabina Spa, an Italian jewellery company based in Milan, made the strategic decision to discontinue the production and commercialisation of its brand 2Jewels and hired Havas Market, an e-commerce service, to destock its 2Jewels inventory.

Campaign details

Brand: Mabina SpaAgency: Havas MarketRegion: EMEA

Strategy

Objective

We had 3 main objectives:

  1. Help Mabina Spa sell their stock.
  2. Find the right sales channels to sell entire quantities of jewels in the most tracked/controlled way to avoid overlaps with their normal distribution channels.
  3. Build the most suitable media campaign for our client and reach the right audience for them.
Target Audience

Mabina Spa is an Italian jewelry company based in Milan. Founded in 1999 by a family of jewelers with a three-generation legacy, it specializes in the design, production, and marketing of proprietary...

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