Campaign details
Brand: Max Life InsuranceAgency: HivemindsRegion: APAC
Strategy
Objective
The strategic objective of Max Life Insurance post the pandemic period since 2019 was to capitalize on the digital shift and leverage their first-mover advantage to enhance digital customer acquisition while diversifying their prospecting pool. The company aimed to secure the future of its customers and increase their Human Life Value by catering to the growing need for customer security and financial literacy.
To address the business problem, Max Life recognized that finding the right digital publisher was essential, which allowed them to engage with...