Campaign details
Brand: McDonald'sAgency: DDB MUDRA GROUPRegion: APAC
Strategy
Objectives
- By leveraging Sehwag's social presence, improve relative SOV on digital by 15%
- Impact engagement with Chicken Big Mac content to drive product consideration
Target Audience
In India, the cricket fandom is arguably larger than the Bollywood fandom. Cricket is no less than a religion in the country. We knew we had to leverage that, but we decided to do it uniquely.
We showcased a legendary cricketer in a never-seen-before-avatar. We leveraged the popularity of Virender Sehwag, a legendary cricketer and former captain of India. He...