Campaign details
Brand: McDonald'sAgency: DDB MUDRA GROUPRegion: APAC
Strategy
Objective
Our goal was to build on our narrative of inclusive dining- from access to experience, from tokenism to action.
- Enhance "favourite brand scores" by 2 points and increase the "Brand I trust" score by 2 points by implementing inclusive branding strategies that strengthen McDonald's democratic credentials, building upon the achievements of EatQual in 2021.
- Enhance Spont Awareness Scores from 51pp to 55 pp i.e. a spike of 7.84%, indicating a higher level of awareness and recognition of the EatQual initiative among the target audience.
- Increasing...