Campaign details
Brand: PT Rekso National FoodAgency: Leo Burnett IndonesiaRegion: APAC
Strategy
Objective
Amidst rising eating-out occasions, the QSR industry remains fiercely competitive. McDonald's responded to the increasing demand for affordable and valuable offers by launching its new loyalty program, MyM, on its app. The challenge was not only to migrate existing consumers to the program but also to attract new customers seeking discounts and rewards through other avenues.
Finding the right deal amidst the abundance of options and navigating through complicated terms and conditions can be daunting. McDonald's aimed to simplify this process, providing...