McDonald's: MyM Rewards – no tricks. Just treats.

Quick-service restaurant McDonald's ran the No Tricks. Just Treats campaign to grow registrations for its MyM app, increase frequency and build loyalty among new and existing customers in Indonesia.

Campaign details

Brand: PT Rekso National FoodAgency: Leo Burnett IndonesiaRegion: APAC

Strategy

Objective

Amidst rising eating-out occasions, the QSR industry remains fiercely competitive. McDonald's responded to the increasing demand for affordable and valuable offers by launching its new loyalty program, MyM, on its app. The challenge was not only to migrate existing consumers to the program but also to attract new customers seeking discounts and rewards through other avenues.

Finding the right deal amidst the abundance of options and navigating through complicated terms and conditions can be daunting. McDonald's aimed to simplify this process, providing...

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