McDonald's: Where connections converge

Fast food brand McDonald's used gamification and rewards to bring foot traffic to its stores in Indonesia.

Campaign details

Brand: McDonald'sAgency: Omnicom Media GroupRegion: APAC

Strategy

Objective

Objective: In today's hyper-connected world, the younger generations rely heavily on online platforms to make plans, which are then fulfilled offline. Mobile phones serve as their primary tool to find suitable offline spaces for relaxation and socializing. For these tech-savvy young individuals, McDonald's stands out as an inclusive and vibrant meeting place. The leading food tech giant in Indonesia aims not only to be recognized as a global leader in fast food but also as a brand that deeply understands its target audience and encourages...

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