Campaign details
Brand: Mebigo Labs Private LimitedAgency: KukuFM In Association with Affle's MAAS PlatformRegion: APAC
Strategy
Objective
KukuFM entered the audio content category among competitors like Audible which were predominant in the market. However the USP of KukuFM was overcoming the barrier of language using vernacular reach and diversifying their reach through a variety of content.
KukuFM wanted to:
- Increase their active paid user base.
- Acquire quality users who would turn into repeat subscribers in the app.
- Make books and stories in the native language easily accessible.
To ensure objectives are met, the campaign was...