Campaign details
Brand: Perfetti Van MelleAgency: Wavemaker & Digital TurbineRegion: APAC
Strategy
Objective
A brand popular for inspiring fresh connections, Mentos—the mint and fruit chewy candy by Perfetti Van Melle—needed to strengthen its brand positioning to revitalize its connections with younger Vietnamese consumers.
To do this, Mentos joined forces with Fanta—a renowned global brand in the soda arena. Leveraging the power of limited editions to drive hype and desire, the dynamic duo unleashed a one-of-a-kind Mentos chewy candy. Flavored with the bold and fruity taste of Fanta Orange soda, Mentos Fanta offered a unique taste...