Campaign details
Brand: MicrosoftAgency: Carat MediaRegion: APAC
Strategy
Objective
Influence share of mind in the workplace productivity solutions landscape and build a strong sales funnel.
The objective was three-fold - Increasing awareness of Microsoft's Modern Workplace Solutions; driving B2B sales of the various products and services offered in the suite; and generating CXO registrations for a visit to the Microsoft Technology Center (MTC).
Through this campaign, Microsoft also aims to foster a deeper engagement with existing customers and attract new customers by demonstrating how its technology solutions can transform businesses and drive digital transformation. The...