Migros: Yaz Donemi Bolgesel Iletisim

Migros, a retail company in Turkey, promoted its non-food products with high-frequency regional ads to increase brand awareness, sales, and store traffic.

Campaign details

Brand: MİGROSAgency: OPPORTUNERegion: EMEA

Strategy

Objective

Our strategic goal was to promote our non-food products with high frequency regionally, increase brand awareness, and increase sales and store traffic.

At the beginning of the campaign, we used Google's insight analysis tool to identify products whose searches were growing year by year. By advertising store visits, we introduced non-food products to users in summer regions and directed them to the nearest Migros store. We increased both interaction and sales by publishing catalogues on Meta, exhibiting our products under our main video, and advertising store visits...

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