Mitra Adiperkasa: Winning back to school with KidzStation.Asia

Indonesian retailer KidzStation.Asia ran the Winning Back To School campaign to grow its online audience and sales, especially of its school supplies brand.

Campaign details

Brand: Mitra AdiperkasaAgency: Performics IndiaRegion: APAC

Strategy

Objective

Despite being a popular offline retailer in the Indonesian market, KidzStation.Asia could not replicate its success online. Additionally, the chain's range of school supplies remained largely unknown to the masses. Consequently, KidzStation.Asia was missing out on the potential of the back-to-school season, which is the biggest shopping event for parents and retailers globally.

With schools reopening after a two-year closure in the pandemic, back-to-school season in June-July'22 presented a promising opportunity with the potential to boost sales. The excitement of returning to bustling corridors, school-bus...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands