Multichoice: DStv assist

MultiChoice partnered with Helm to launch a WhatsApp assistant for DStv, an entertainment platform in South Africa, to radically simplify customer service.

Campaign details

Brand: MultichoiceAgency: HelmRegion: EMEA

Strategy

Objective

DStv's objective has always been the same: to provide an easy entertainment experience for the human on the other side of the screen. Part of that is customer service and ensuring that the experience on the mobile screen is as good as the one on the TV screen.

The challenge DStv gave Helm was to radically transform their service offering and turn it into something that ensures that their customer experience is as good as their viewing experience.

With that main goal in mind, we set out...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands