Nays: Scratch card game

Is Bankasi, a Turkish bank, designed a campaign to reach a target audience unfamiliar with Nays TV ads through Addressable TV.

Campaign details

Brand: Is Bankasi / IPGAgency: TVekstraRegion: EMEA

Strategy

Objective

Is Bankasi designed a campaign to reach an audience unfamiliar with Nays TV ads through Addressable TV. The main aim of Nays' campaign was to boost downloads for their new-generation banking app.

The challenge was creating an engaging Addressable TV ad that would encourage viewers to download the app while watching TV and effectively measure the mobile download and post-download behaviors of users who watched the CTV ads on the same internet-connected phones. Is Bankasi made optimizations to measure broadcast downloads and post-download behaviors...

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