Campaign details
Brand: NerolacAgency: InMobiRegion: APAC
Strategy
Objective
An average smartphone user in India spends around 4.8 hours a day on a mobile phone exploring content. There's a 2% YoY growth in India's internet users. *
In this digital world, people turn to smartphones for shopping, lifestyle needs, and even entertainment. In this reality, the paint company Nerolac had a complex challenge ahead.
Local dealers, also known as distributors, have always been a part of Nerolac's ecosystem, contributing to its growth immensely. The brand needed to connect its digital audience to these local dealers to...