Campaign details
Brand: Nobel Hygiene Pvt Ltd.Agency: Madison MediaRegion: APAC
Strategy
Objective
To reach out to the right audience namely young parents of infants and toddlers and create brand awareness for Snuggy Diapers.
Target Audience
A mother's love is the definition of divine love & a child's crying pains every mother's heart. We understood the sentiment & wished to make lives easier for young parents. Taking this as inspiration, we intended to provide solutions with technology for mothers to make the right choices for kids.
Creative Strategy
Our campaign was designed with young parents of...