Campaign details
Brand: Britannia Industries Pvt LtdAgency: MindshareRegion: APAC
Strategy
Objective
India is known as the "diabetes capital of the world" due to its high prevalence of diabetes. According to the International Diabetes Federation (IDF), India had an estimated 77 million adults living with diabetes in 2019, and this number is expected to rise to 134 million by 2045.
1 in every 11 Indians have diabetes and their biggest problem is managing their diet. For a problem that affects so many, there isn't a problem that fits all.
This World Diabetes Day: 14th November, Britannia...