OCBC: Financial fitness gym

Indonesian bank OCBC NISP created the Financial Fitness Gym campaign to grow awareness and relevance and gain new customers.

Campaign details

Brand: Bank OCBC NISPAgency: Dentsu IndonesiaRegion: APAC

Strategy

Objective

With so many competitors talking about the same issue, we needed to increase brand SOV among competitors to make our brand becomes the lead on the issue. Through a new banking experience, we want to increase relevance towards young audience which in turn increases brand awareness. And with this new experience, OCBC NISP wants to gain new customers.

Target Audience

For years bank and financial communications only focused on transaction and retail offers. Bank and financial products in general are hard to understand by...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands