Obsesso: The reward

OBSESSO, an iced coffee brand, launched a campaign in Turkey which seamlessly blended the physical world with digital storytelling.

Campaign details

Brand: OBSESSOAgency: OBSESSORegion: EMEA

Strategy

Objective

In an industry dominated by a global company, OBSESSO is a 5 year old newbie. Our journey began with a simple idea: to transform the way people experience iced coffee. We aspired to be a lifestyle, a well deserved reward in a daily routine. Our strategic objectives for this campaign were mainly focused on brand awareness both digital and branded image

Target Audience

We are building upon last year's concept but with a digital twist. This campaign marks the first year, or rather the first 1.5 months,...

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