Campaign details
Brand: Mondelez India Foods Pvt. Ltd.Agency: WavemakerRegion: APAC
Strategy
Objective
The campaign's strategic objective was twofold: to increase reach and boost sales in South India, which was a priority market for Oreo. Key performance areas included evaluating reach metrics such as impressions, people reached, and social media engagements. Additionally, the focus was on driving sales of the newly introduced Oreo Rs. 20 Pack, and measuring the uplift in sales post-campaign. User engagement played a crucial role, tracked through Paytm Soundbox plays, website visits, and user sign-ups.
To ensure the campaign's success, real-time analytics,...