PT Bank: #JadiWise

Indonesian bank PT Bank Digital created The Unwise Brothers campaign to drive downloads and use of its app and bluVirtual debit card.

Campaign details

Brand: PT Bank Digital BCAAgency: AMBILHATIRegion: APAC

Strategy

Objective

blu wanted to introduce the usage of virtual cards so we aimed to raise awareness of bluVirtual card usage, benefits, and security to the Indonesian audience - so they can live in the virtual world wisely, since bluVirtual card can be used to pay for streaming subscriptions, domestic and international online shopping, and it offers security feature for every virtual transaction.

Target Audience

2022 was the year of blu by BCA Digital's #blubisagitu campaign. A campaign to showcase blu that serves the purpose of...

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