Pepsodent: Empowering smiles with #KonsultasiGigiSekarang

Oral care brand Pepsodent ran the #TalkToADentist campaign to grow awareness, sales and share of its Anti-Cavity toothpaste in Indonesia.

Campaign details

Brand: UnileverAgency: MindshareRegion: APAC

Strategy

Objective

In Indonesia, 86% of the population have never visited a dentist in their lifetime for a range of reasons, most fundamentally a lack of access to dentists in their vicinity.

On top of that, only 67% of Indonesians brush their teeth daily resulting in sub-optimal dental hygiene leading to dental issues. Pepsodent wants to change this. As its long-time brand purpose is to democratize professional dental access, Pepsodent believes that everyone should have access to quality dental health advice and care, no matter who or where they...

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