Campaign details
Brand: Perfetti Van Melle IndiaAgency: WavemakerRegion: APAC
Strategy
Objective
The brand wanted to strengthen its positioning of "Family Mein Masti Chali" and re-instate the USP of the product from its competitors that Juzt Jelly is made with real fruit goodness comprising of 25% fruit pulp.
Halloween in India is growing over the years, this was a perfect opportunity for the brand with a clear objective to be sold out with the limited-edition packs. For the kids, brand wanted to create an engaging, interactive, and memorable experience, capturing their attention in a way that...