Campaign details
Brand: UnileverAgency: Punch BBDORegion: EMEA
Strategy
Objective
Rexona is a brand, fighting for a world where everyone has the confidence to move more.
Sweat and malodor are the biggest barriers keeping people away from moving.
With 10 year long R&D process, Rexona finally has brought the most effective innovation to the anti-perspirant deodorant category: 72h non-stop protection against malodor
With this relaunch, Rexona set its sight on gaining market share by counting on its superior protection technology by targeting:
- non-users who stop buying because they think that deodorants will let them down
- users...