SSS: Commit to nothing

Sun & Sand Sports (SSS), a leading sports retail brand in the GCC region, targeted occasional sports consumers with personalised messages and advertising based on their location proximity to sports facilities or stores to increase footfall, sales, and expand the brand.

Campaign details

Brand: SSSAgency: Blis MENARegion: EMEA

Strategy

Objective

At the beginning of 2023, Sun & Sand Sports was set on a mission to challenge the sports retail category norms and strengthen its brand positioning among sport consumers to drive incremental brand & business KPIs. KPI was to increase purchase intent, and drive incremental footfall and sales:

  • Brand Familiarity: +10%
  • Purchase Intent: +20%
  • In store footfalls: +25,000
  • Sales: +5%
Target Audience

Sun & Sand Sports is a leading sports retail brand in the GCC region. All their previous marketing efforts were category-driven communicating:

  • Brand: Seasonal...

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