Sabancı: Republic day volunteering campaign

Sabanci Holding, a financial-industrial conglomerate, brought its volunteering campaign to a wide audience on Turkey’s Republic Day by utilising the country’s youth anthem.

Campaign Details

Brand: Sabancı HoldingAgency: 4129GreyRegion: EMEA

Campaign video

Strategy

Objective

2021 has been a year full of disasters for Turkey. We have faced many disasters specially due to climate emergency such as; wildfires, floods, drought, sea and environmental pollution. As a country, we had only one wish: to forget these disasters, never to remember them again.

As Sabancı Holding, inline with our group purpose which is unite Turkey and the World for a sustainable life with leading enterprises, we took action against all these disasters and for the future of the Republic of Turkey....

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