Samsung: Galaxy S23 make your epic moments more desirable

Samsung, a smartphone manufacturer, launched the Samsung x TikTok live shopping campaign in Vietnam to improve brand excitement and accelerate sale conversion.

Campaign details

Brand: SamsungAgency: StarcomRegion: APAC

Strategy

Objective

In this digital era, livestream shopping has emerged as a dynamic platform that connects consumers with their favorite brands in real-time, offering a unique opportunity to engage with products and make informed purchase decisions. The Samsung x TikTok live shopping campaign took this concept to new heights, fusing the power of TikTok's vibrant community with the expertise of a trusted tech retailer.

This campaign created a one-of-a-kind shopping journey like never before, not only providing the perfect stage to highlight the superiority and promotion scheme of the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands