Campaign details
Brand: SamsungAgency: Cheil IndiaRegion: APAC
Strategy
Objective
The objective of this campaign was to drive trials(sales) of the new premium smartphone range at scale at an optimal media efficacy(return on ad-spend) to help increase market share(by value) for Samsung in India.
Samsung Galaxy Z Series is an innovative form factor range of foldable premium smartphones – an offering that was unique to the brand in the market in 2022. With the launch of the fourth generation of foldable, Samsung built on the success of its previous iterations and added more features, to provide...