Campaign details
Brand: Samsung Galaxy Tab S8 SeriesAgency: Circus DigitalRegion: APAC
Strategy
Objective
By 2022, Samsung Galaxy Tab faced a nerve-wracking business problem. Its purchasing volume was stagnant. Part of the reasons stemmed from the after-effects of the peak buying wave within the pandemic. Those who already bought a tablet during the time were reluctant to move forward with another.
From there, we laid out key marketing & communication questions we must address:
- What exciting stories can we tell to launch Galaxy Tab S8 series and recruit more Tab users
- Were there any opportunities to...