Samsung: Multi-player battle – Raja Galaxy

Tech brand Samsung leveraged an existing mobile gaming platform partnership to establish its credibility as a gaming device in Indonesia.

Campaign details

Brand: SamsungAgency: Mindshare IndonesiaRegion: APAC

Strategy

Objective

Samsung's yearly launch is one of the most awaited events in the industry. This year, the tech giant has introduced two of its new Galaxy line up, the Samsung Galaxy S23 Series 5G and Galaxy A34 | A54 5G. With this new release, Samsung aims to win the gaming audience's preferences and convince them that Samsung can provide better performance and oust any competing smartphones.

Out of all phone releases, these new phones are considered the best for its generation when it comes to specifications, especially...

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