Tiger Brands: Albany Kasi heroes

Albany Bakeries, a popular bread brand in South Africa, worked with 15 pioneering charity organisations to offer support to vulnerable communities impacted by the pandemic through food and nourishment.

Campaign details

Brand: Tiger BrandsAgency: HellosquareRegion: EMEA

Strategy

Objective

Campaign objectives:

The campaign needed to focus on Cares for My Community as the key driver of equity and this is to be done via giving back to distressed and in need communities in the Western Cape (Khayelitsha, Mitchell's Plain, Athlone, Nyanga, Langa, Philippi, Samora, Delft, Belhar & Eersterivier).

Albany Bakeries worked with 15 pioneering, charity organisations within Cape Town, to uplift their communities. In partnership with the Lunchbox Fund and iKhaya le Langa, Albany Bakeries invested in these vulnerable communities by offering support through food...

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